Ritual Service Design toolkit
2021 | Norway
The objective of this project was to design tangible tools to explore the use of rituals in building meaningful service experiences.
The tool serves for broader understanding of the cultural contexts in which customers and services operate, helping in the identification of symbols, myths, narratives, as well as underlying values, beliefs, and superstitions that evoke feelings and emotions. Following cultural synthesis, the tool helps pinpoint key moments and emotional outcomes essential for creating a ritual service journey.
The tool's round shape symbolises unity, integrity, and equality. Prompt cards were designed for each phase to stimulate either self-reflection or group discussion. Considering group dynamics, the tool was crafted to accommodate both individual and group work.
with: Francesca Castioni, Nora Røstø Grøtberg, An Shi
← Back to projects