Enhancing Engagement for Norway Women's National Football
2022 | Norway
Despite women's football receiving less attention than men's football, it is equally exciting. In 1995, the Norwegian women's football team triumphed in the World Cup, inspiring many young people who now form the primary audience of the women's team. Therefore, the goal of this project is to explore how the Norway Women's National Football team (Norges Kvinnelandslag i Fotball) can create memorable and shareable moments during match days and effectively convey the spirit of Norwegian women’s football.
The results aim to keep fans engaged year-round by transforming tickets into more than just entry passes; they become a small piece of their dreams. When purchasing a ticket online, fans can record a personal dream onto a chip embedded in the ticket's hexagonal part. This piece is removable for collection and can be placed on a magnetic 'dream cloud,' which serves as a repository of all dreams and match experiences. Fans can use a QR code to revisit past dreams and share their match experiences with friends.
with: Francesca Castioni, Chenjing Zhang
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